Dollar General taps company veteran for newly created leadership role

Dollar General has added a new leadership position as it continues to expand into new markets and grow new concepts.

The discounter has named Steve Deckard to the new role of executive VP, growth and emerging markets, effective June 1, 2023. He most recently served as senior VP of emerging markets and led the company’s international expansion into Mexico. , Deckard began his Dollar General career in 2006 as a regional director.

In his new role, Deckard will provide leadership over initiatives that Mi Súper Dollar General in Mexico, Popshelf and DG Well Being, along with the company’s real estate and decision science & analytics teams.

During his tenure at Dollar General, Deckard has held roles of increasing responsibility in store operations, asset protection, corporate process improvement, strategy and financial planning. Prior to joining the company, he spent more than 10 years at Walmart in various leadership roles. 

“Over the past 17 years, Steve has played an important role in the expansion of our business, helping to further our mission of Serving Others both in the United States and now Mexico,” said Jeff Owen, CEO Dollar General. “His proficiency in data science, retail operations and strategic implementation has been critical and we look forward to extending our reach and progressing key strategic initiatives under Steve’s leadership.”

As of March 3, 2023, the company operated 19,147 Dollar General, DG Market, DGX and Popshelf stores across the United States and Mi Súper Dollar General stores in Mexico.