Discount retailer Furniture Affair launches e-commerce site

A home furnishings retailer that sells discounted model home and designer showroom furnishings is entering digital retail.

Phoenix-based Furniture Affair is unveiling its new e-commerce site, going live as Monday, April 1, that includes a curated selection of showroom designer furniture at prices it says range from 40-80% below competitor prices. New items will be added weekly across a range of categories including sofas, dining tables, chandeliers, rugs and more.

Key features of the website include:

• Rotating selection: Furniture Affair partners with home builders and designer showrooms to receive a regularly changing assortment of new products. New items will be added weekly and customers will be able to shop this revolving selection from computers, tablets, or mobile phones.
• Comprehensive product listings: Each product sold online is accompanied by detailed descriptions and images.
• Flexible return options: All items are in-stock and available for pick-up within 24 hours of purchase. Customers have seven days to collect their items and can return purchased items for any reason.

"The ability to shop our selection from the comfort of home has been something people have been requesting for a long time and we are excited to now offer this to our customers," said Sara Martinez, owner of Furniture Affair. "We are thrilled at the opportunity for new customers in the Phoenix area to discover our ever-changing selection at the best prices in the valley."

Furniture Affair is a home furnishing retailer that has been based in Phoenix, Arizona for more than 30 years.

Furniture Affair builds on e-commerce optimism

According to the recent “E-commerce Business Sentiment” study from CommerceNext and Forrester Research, Furniture Affair is following general retail industry belief that e-commerce has good prospects.

Close to six-in-10 (57%) surveyed e-commerce executives said they were very positive or positive compared about revenue prospects for 2024, with 21% who said they feel negative. 

In addition, more than half (56%) of respondents saw their online revenue increase year-over-year in the fourth quarter of fiscal 2023, while 34% saw a decrease. When asked about the level of digital investment they plan to make in their business this year, more than four-in-10 survey respondents (42%) said they plan to invest in areas such as hiring, marketing and technology and infrastructure upgrades.