Digitally-native wellness company Therabody expanding in brick-and-mortar

A high-tech wellness product and services company plans to expand its physical footprint with two formats.

Therabody announced the upcoming openings of five whole-body wellness centers under the Reset banner. The company, best known for its percussive massage therapy devices, also plans to open six standalone retail stores. (Locations at end of article.)

Therabody said it expects to have 22 physical locations opened by July 2022. It has several additional Reset and retail locations currently in the planning stages, aiming to open later this year.

Reset is designed to deliver a spectrum of mind-body health and wellness services, providing clients access to premium technologies and trained experts who can guide them through a curated experience.  According to the company, most of the solutions offered at Reset are typically only available to professional athletes and in elite physical therapists' offices. Reset said it aims to democratize these technologies so everybody can benefit from them, under one roof.

Many traditional wellness centers solely focus on helping clients leave feeling relaxed, the company noted. However, patrons at Reset can pair services based on a desired outcome of their choosing — from feeling energized ahead of physical activity, revived after strenuous activity or soothed and ready for sleep.

Following a pilot location in Philadelphia's Fishtown neighborhood, Reset will expand to key markets across the U.S., starting with Los Angeles. All Reset employees have an exercise science background or are licensed massage therapists, plus a medical director who oversees the nursing team and all medical protocols.

Services range from 30 to 60 minutes and monthly memberships range from $150-$500. Customizable packages and a la carte services are also available starting at $35 per session.

"Reset reflects our vision to empower people around the world to live healthier lives," said Therabody CEO Benjamin Nazarian. "Everything we do in life is a stressor, from sitting on video conferences all day to managing hectic schedules to completing a half marathon, our solutions help you reset your mind and body. Reset allows people to proactively take care of their bodies, reducing medical and societal costs as well as use of pain medication."

Therabody said its solutions are incorporated into most treatment options so that its proprietary technology – including full-body Theragun massage and stretch, RecoveryAir pneumatic compression, PowerDot electrical stimulation, sound therapy, and IV hydration – is at the heart of nearly every service. The technologies are paired with a curated selection of third-party technology including cryotherapy, light therapy, pulsed electro-magnetic field technology and hyperbaric chambers.  

While Reset focuses on curated services, the standalone retail stores provide consumers with a better understanding of how Therabody's ecosystem of technologies fit into their daily wellness routines and how to maximize their own well-being, according to the company.

Here is a list of upcoming locations for Reset and Therabody retail stores.

Reset

• Brentwood (Los Angeles)
• Manhattan Village (Los Angeles)
• Manhattan West (New York City)
• Old Orchard Shopping Center (Skokie, Ill.)
• Galleria (Houston)

Retail

• The Westchester (White Plains, N.Y.—opened January 2022)
• The Forum Shops at Caesars (Las Vegas — opened January 2022)
• Santa Monica (Los Angeles — opened January 2022)
• Brea Mall (Brea, Calif.)
• Stanford Shopping Center (Palo Alto, Calif.)
• Somerset Mall (Troy, Mich.)