Digitally native Adore Me expands store footprint

Adore Me has gone big in Tennessee.

The direct-to-consumer lingerie startup opened its sixth store to date, at Hamilton Place Mall in Chattanooga, the largest shopping complex in Tennessee. The 7,000-sq.-ft. store is Adore Me’s largest location to date.

The interior decor reflects the brand’s signature store design, with a color scheme of soft peach hues paired with touches of light wood. Adore Me specializes in stylish and affordable lingerie for a wide range of body types. The brand’s inclusive mission is an essential element in the space, which features mannequins of all sizes and colors. The store also features a 3D body scanner that is designed to help customers find their perfect size. 

The new Adore Me is nearly double the size of the retailer’s other locations, enabling it to dedicate more room for the “fit & consultation' area.” It includes nine large fitting rooms, with each featuring two spaces to accommodate the sales associate coming in with product while also allowing the customer to change in privacy. There is also a consultation desk where customers can get help to order the right fit and shape for their body type in a relaxed, intimate setting. The fitting room area also includes a bar offering refreshments and snacks.

Adore Me was among the winners of Chain Store Age’s Breakout Retailers Awards.