Dick's Sporting Goods, Lids launch shop-in-shop collaboration
A leading sporting goods retailer is expanding its headwear offerings through a new shop-in-shop partnership.
Dick’s Sporting Goods and Lids have teamed up to introduce dedicated Lids shop locations inside Dick’s stores nationwide. The collaboration is currently available at 46 Dick’s locations (see full list later in article), and will be in more than 100 stores by late summer 2026.
The retailers said that each shop-in-shop will feature the Lids brand and include fixtures and merchandising that showcase Lids' extensive assortment of licensed and lifestyle headwear, adding that the partnership will “enhance” the in-store experience.
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"Our athletes are increasingly looking for new ways to rep their favorite teams, their style and the latest trends," said David Progar, senior VP of licensed at Dick’s. "By partnering with Lids, a leader in licensed headwear, we'll be able to offer them more choices to meet their needs for sport, lifestyle and fandom."
The full list of Lids shops inside of Dick’s stores includes:
- Cerritos, Calif.
- Daly City, Calif.
- Torrance, Calif.
- Broomfield, Colo.
- Lakewood, Colo.
- Christiana, Del.
- Miami, Fla.
- Tampa, Fla.
- Kennesaw, Ga.
- Niles, Ill.
- Castleton, Ind.
- Greenwood, Ind.
- Baton Rouge, La.
- Lafayette, La.
- Hunt Valley, Md.
- Boston, Mass.
- Danvers, Mass.
- Grandville, Mich.
- Woodbury, Minn.
- Richfield, Minn.
- Nashua, N.H.
- Salem, N.H.
- Rockaway, N.J.
- Woodbridge, N.J.
- Latham, N.Y.
- Bay Shore, N.Y.
- Huntington, N.Y.
- Johnson City, N.Y.
- Orchard Park, N.Y.
- West Nyack, N.Y.
- Yonkers, N.Y.
- South Park, N.C.
- Columbus, Ohio
- Dayton, Ohio
- Lyndhurst, Ohio
- Toledo, Ohio
- Oklahoma City, Okla.
- Tulsa, Okla.
- Cranberry Twp, Pa.
- Montgomeryville, Pa.
- Ross Park, Pa.
- Austin, Texas
- Baybrook, Texas
- Cedar Park, Texas
- Prosper, Texas
- San Antonio, Texas
"Lids has long been the leader in licensed headwear, and this partnership allows us to bring that expertise directly into Dick’s stores across the country," said Lids chairman Lawrence Berger. "Together, we're creating a dedicated destination within Dick’s where fans can find the most comprehensive assortment of team headwear and a new in-store experience."
Lids Sports Group is the largest licensed sports retailer in North America, selling headwear and apparel across North America, Europe and Australia through more than 2,000 retail locations
Dick’s Sporting Goods operates more than 850 Dick’s Sporting Goods, Golf Galaxy, Public Lands and Going Going Gone! Stores nationwide. The partnership comes amid ongoing success for the retailer, as it reported net income of $319.82 million, or $3.54 per share, for the quarter ended May 2, a strong increase from the year-ago period.
