Dick’s continues focus on digital fulfillment

Dick’s Sporting Goods will utilize its current omnichannel fulfillment platform for at least several more years as digital sales soar.

The sporting goods giant has signed a multi-year agreement with e-commerce enablement platform CommerceHub, which has supported its digital supply chain since 2015.   
 
Dick’s saw strong e-commerce growth over the past year and recorded a 100% increase in e-commerce sales in 2020, including 57% growth in Q4. The company helped keep pace with accelerated customer demand by leveraging digital fulfillment capabilities, including its vendor direct program.
 
"Our vendor direct fulfillment network powered by CommerceHub continues to help us expand our assortment by allowing us to quickly connect with key vendor partners,” said Scott Casciato, VP of omnichannel fulfillment and athlete services, Dick’s Sporting Goods. “We rely on CommerceHub to scale our digital capabilities within our supply chain; this, along with the opportunity to offer an ‘endless aisle,’ allows us to continue to meet our customers’ evolving and shifting needs.”
 
“Dick’s Sporting Goods has been a valued partner since 2015, and we are committed to helping them continue to successfully execute their e-commerce strategy," said Tom Barone, chief revenue officer, CommerceHub. "We are excited to continue our work together and support their efforts to deliver an extended product assortment with a focus on customer experience and seamless order fulfillment."

As of Jan. 30, 2021, Dick’s Sporting Goods operated 728 stores across the U.S. Headquartered in Pittsburgh, Dick’s also owns and operates Golf Galaxy and Field & Stream specialty stores.