DESIGN/CONSTRUCTION

The more casual sister of Loft and Ann Taylor has opened its first location in New York City.

The store, in Manhattan’s Flatiron district, reflects the easy-going, laid-back approach of the merchandise on display, with a design that evokes a soft, clean feeling. It features marble tables and fitting rooms that evoke a lounge space – floating curtains in linen with pink velvet stools.
       

Target Corp. is testing some of the concepts from its innovative Open House format in San Francisco in a traditional store setting.   The discounter has debuted Connected Living, an in-store experience dedicated to showing customers how connected products can work together to make life easier, more convenient and more efficient. The test is taking place in Target’s Ridgedale location in Minnetonka, Minnesota.