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Global sports brand to open U.S. flagship in Big Apple

Puma is joining the ranks of other sporting brands who have set up shop on Manhattan’s Fifth Avenue.

Puma will open a flagship on the corner of Fifth Avenue and 49th Street, opposite Saks Fifth Avenue. The three-level, 29,000-sq.-ft. store will feature state-of-the-art double-height storefronts across 160 ft. of wraparound frontage.

“We are incredibly proud to open the first Puma brand store for North America at this iconic location on one of the most prestigious streets in the world,” said Bjørn Gulden, CEO of Puma. “ For the past several years Puma has been focused on becoming the fastest sports brand in the world and we feel now is the perfect time to show the world who we are.”

Puma signed a long-term lease for the store with SL Green, which recently embarked on a redevelopment of the property. Its nearby neighbors will include Adidas and Asics.

“Fifth Avenue will always be the destination for global flagships amongst international retailers,” said Brett Herschenfeld, managing director at SL Green. “We are proud to establish this relationship with Puma, and look forward to ensuring that this distinguished corner continues to thrive as a destination.”
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