David's Bridal extends loyalty program to full wedding party
David’s Bridal Inc. is providing loyalty benefits to all wedding party members.
The bridal and special occasion dress retailer, which launched its David’s Diamond Loyalty program in 2020, is providing tailored offers for all wedding party participants, as well as the opportunity to unlock rewards and gifts including a free honeymoon or getaway.
All members of the wedding party will now receive:
- Free shipping on all orders of $50 or more.
- 15% off first order at DavidsBridal.com
- 10% off the “8 Dress Edit Little White Dress Collection,” an expanded and specially curated assortment of pre- and post-party dresses.
- 10% off bridesmaid dresses.
- 10% off occasion dresses, including wedding guest dresses.
- 10% off mother of the bride dresses.
- 10% off flower girl dresses.
- 10% off all shoes, accessories and veils.
- 10% off all bridal, occasion and prom dress alterations.
- Bridesmaid hem packages starting at $35
Other new benefits include perks and deals from partners like The Black Tux, and Shutterfly. As part of the launch, all members of the wedding party now have access to two new reward tiers with lower threshold levels to earn free gifts and perks when reaching 1,000 and 2,999 points, as well as a free honeymoon or trip for two with 5,000 or more points.
David's Bridal previously expanded its Diamond Loyalty program to members of the bridal party in November 2023, as well as in December 2022 with the introduction of Diamond Prom, a free loyalty program for high-school students.
[READ MORE: David’s Bridal expands loyalty program to bridal party]
To celebrate the launch, David’s is hosting a limited time sweepstakes offering members and their wedding party a chance to win a $5,000 shopping spree. To enter for a chance to win, members need to log into their Diamond account through Thursday, Nov. 14.
"We know a third of bridesmaids are engaged brides and almost half of brides are also bridesmaids," said Kelly Cook, president, brand, technology and finance at David’s Bridal. "Diamond exclusive offers should be for everyone. Our mission is to not only delight her at every step of her journey to the aisle and beyond, but to also make the experience as fun, easy and special as possible."
David’s Bridal operates more than 190 stores located across the U.S., Canada and franchise locations in Mexico.
