David’s Bridal expands assortment with 1-800-Flowers.com brand

David’s Bridal Inc.’s latest partnership is with an e-commerce subsidiary of 1-800-Flowers.com.

The bridal and special occasion dress retailer is entering a collaboration with PersonalizationMall.com, an e-commerce provider of personalized products for special occasions which is part of the 1-800-Flowers.com brand platform.

David’s Bridal is now combining its offerings with the more than 40,000 customizable items and exclusive designs from PersonalizationMall.com. Products available from this partnership include:

• Monogrammed pajamas for the bride and her bridesmaids.
• Embroidered hats for a bachelorette party.
• Custom gifts for the newlyweds.

David’s Bridal customers can gain access to PersonalizationMall.com via the bridal retailer’s e-commerce site, stores, and social media platforms.

David’s Bridal expands offerings via partnerships

PersonalizationMall.com is not David’s Bridal’s first omnichannel partner. In February 2023, the retailer commenced a branded partnership with Something Borrowed Blooms, a provider of silk floral rentals. 

David’s Bridal also operates a seamless floral partnership with The Bouqs Company Weddings and acquired Rustic Wedding Chic, an online guide for planning weddings. 

"The bride's special day, and the festivities leading up to it, is all about her and her experience should be personalized to reflect that," said Kelly Cook, president, brand, technology, and finance at David’s Bridal. "We are obsessed with going the extra mile for her. It was a no-brainer to team up with PersonalizationMall.com, giving our brides easy access to adding personal touches to bachelorettes, big days and beyond."

"As we join forces with David’s Bridal, we’re bringing our diverse range of personalized products and designs to customers embarking on a journey filled with unforgettable moments," said Dan Cauley, president, PersonalizationMall.com. "Our vision to help customers express, connect, and build more and better relationships is at the heart of what we do. With thousands of customizable items and unique designs, we’re dedicated to supporting brides through every stage of wedding planning and beyond, as they write their own happily ever after."

David’s Bridal operates more than 190 stores located across the U.S., Canada and franchise locations in Mexico.