David Yurman debuts New York flagship

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David Yurman debuts New York flagship

By Marianne Wilson - 12/06/2019

David Yurman has opened an expansive jewelry boutique — and the only family-owned business — on one of Manhattan’s most luxurious blocks. 

Located on 57th Street between Fifth and Madison Avenues, the new, 5,000-sq.ft.  David Yurman has a triple-height entryway that welcomes shoppers into the three-floor space. The assortment features David Yurman products across all categories, including high jewelry, women's, men's, wedding and watches. It also includes a curated assortment of exclusive, limited-edition pieces, only available at the 57th Street flagship.

The store’s design, overseen by David Yurman chief creative officer Evan Yurman reflects the brand’s heritage and the family's journey from art to jewelry. A rose gold-hued façade defines the exterior while the interior includes a custom-designed wood ceiling, digital heritage wall and vintage furniture pieces. 

Tech elements, including video walls with seasonal content and mobile points of sale are located throughout, the space, which also boasts wireless charging stations integrated into furniture in the private salon area. In addition to same-day delivery throughout New York City and car services to bring top clients to the store, the store features an on-site jeweler who provides such services as resizing, repairs and consultations for custom designs.

"This store is an opportunity to tell our brand story and create a unique customer experience. It's an open, optimistic, airy, inviting place — just like our business, just like our jewelry, just like our family," said Evan Yurman. "I look at this store as an extension of a piece of jewelry that I might create. Something both familiar and modern."

David Yurman operates 49 stores throughout the United States, Canada, Hong Kong and France, and its collections are also available at more than 300 locations worldwide.