CVS celebrates Chiefs Super Bowl win via text

Dan Berthiaume
Senior Editor, Technology
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CVS Pharmacy also consoled fans of the 49ers with localized text discounts.

As part of its recently launched opt-in text program for members of its ExtraCare rewards program, the drugstore giant is sending a variety of text alerts such as exclusive offers and deal reminders that can be sent directly to a connected ExtraCare card by tapping and visiting a link in the message. 

During the week following the Super Bowl victory of the Kansas City Chiefs over the San Francisco 49ers on Sunday, Feb. 2, CVS sent members of the opt-in text program who live in either Kansas City or San Francisco a targeted $2 ExtraBucks reward dollars offer. For Kansas City residents, the text read, “What a win! Celebrate with $2 ExtraBucks Rewards on us!” For San Francisco dwellers, the message said, “Tough game last night. Cheer up with $2 ExtraBucks Rewards on us!”

The ExtraCare text program is separate from the company’s pharmacy text alerts. ExtraCare members who opt in to receive text messages from ExtraCare may continue to receive personalized offers and eligible rewards via other CVS channels including email, direct mail, in-store coupon centers, and on receipts, both printed or digitally if they sign up for email receipts. Customers can sign up in-store at checkout, via text message, or in the CVS mobile app.