Crocs expands shoe 'takeback' program

Crocs, Inc. is expanding an initiative that gives customers a discount on a fresh pair of shoes.

The casual footwear brand is inviting customers across the country to participate in its “Old Crocs. New Life” shoe takeback sustainability program. All Crocs retail and outlet locations in the United States, excluding Hawaii and Puerto Rico, are now equipped with designated collection boxes for fans to drop off Crocs shoes in any condition.

Anyone with used Crocs shoes in the continental U.S. can also visit the Crocs website to receive a no-cost mail-back kit to send in shoes for their next life. Each participant will receive a one-time 10% discount on Crocs products, in store or online.

The expansion of the “Old Crocs. New Life” program follows “encouraging” results from the pilot launched in October 2023. Gently-used Crocs shoes will be donated to Soles4Souls, an international non-profit organization that works with partners to create local economic benefit in communities around the world through entrepreneurship and employment. Heavily-worn pairs of Crocs shoes that may be unwearable will be repurposed and reimagined to give the materials another use, such as being upcycled into new Crocs shoes.

"We are expanding our 'Old Crocs. New Life' program, taking learnings from last year's pilot and working to create an even bigger impact together with our fans," said Deanna Bratter, VP and global head of sustainability at Crocs, Inc. “The growth of this program is an exciting continuation of our efforts to address the environmental and social challenges faced by the footwear industry and ultimately make a difference by keeping shoes on feet and out of landfills."

Based in Bloomfield, Colo., Crocs, Inc.’s brands include Crocs and HEYDUDE, and its products are sold in more than 85 countries through wholesale and direct-to-consumer channels.