The Container Store is partnering with Follett Higher Education to open pop-up shops.
The Container Store is going to college as it continues to target younger consumers.
The specialty retailer of organizing solutions has teamed up with Follett Higher Education, the largest campus retailer in North America, to open pop-ups across 36 Follett college campus bookstores. The shops, which are located at major universities (listed at end of article), carry select products from The Container Store, including storage bins and organizers, multi-purpose 3-tier carts, cleaning and laundry essentials, table lamps, cordless vacuums, and other items to meet campus living needs.
"Our innovative partnership with The Container Store helps us expand on our mission to inspire, enable, and celebrate the academic journey by ensuring students have the dorm essentials they need to feel prepared,said Jeremy Bare, chief merchant, Follett Higher Education, which has more than 1,000 physical and eCommerce collegiate retail stores across North America.”
This is The Container Store’s second partnership aimed at college students. In June, the retailer announced a partnership with online dorm décor retailer Dormify to open 40 college-themed shop-in-shops at Container Store locations.
"We are thrilled to have the opportunity to bring The Container Store's innovative, space-saving solutions directly to students on campus for the first time through our partnership with Follett," added Stacey Shively, chief merchandising officer, The Container Store. "Not only do the pop-up shops enable us to get our brand in front of a younger audience, they also expand our reach into markets where we don't have a presence for students to shop our college assortment in person."
The pop-up shops are located at the following universities.
Arizona State University
California Polytechnic State University- San Luis Obispo
Delaware State University
Florida Atlantic University
Florida State University
Fordham University- Rose Hill Campus
Georgia State University
Indiana University- Bloomington
Iowa Hawk Shop
James Madison University
Kansas State University
New York University
Texas Christian University
The George Washington University
University of Buffalo- North Campus
University of Florida
University of Georgia
University of Houston
University of Miami
University of South Florida- Tampa
University of Texas at Dallas
University of Texas- San Antonio
University of Wisconsin- La Crosse
Virginia Polytechnic Institute and State University