Container Store, Follett Higher Education partner to open pop-up shops on campus

The Container Store is going to college as it continues to target younger consumers.

The specialty retailer of organizing solutions has teamed up with Follett Higher Education, the largest campus retailer in North America, to open pop-ups across 36 Follett college campus bookstores. The shops, which are located at major universities  (listed at end of article), carry select products from The Container Store,  including storage bins and organizers, multi-purpose 3-tier carts, cleaning and laundry essentials, table lamps, cordless vacuums, and other items to meet campus living needs.

"Our innovative partnership with The Container Store helps us expand on our mission to inspire, enable, and celebrate the academic journey by ensuring students have the dorm essentials they need to feel prepared, said Jeremy Bare, chief merchant, Follett Higher Education, which has more than 1,000 physical and eCommerce collegiate retail stores across North America.”

This is The Container Store’s second partnership aimed at college students. In June, the retailer announced a partnership with online dorm décor retailer Dormify to open 40 college-themed shop-in-shops at Container Store locations.

"We are thrilled to have the opportunity to bring The Container Store's innovative, space-saving solutions directly to students on campus for the first time through our partnership with Follett," added Stacey Shively, chief merchandising officer, The Container Store. "Not only do the pop-up shops enable us to get our brand in front of a younger audience, they also expand our reach into markets where we don't have a presence for students to shop our college assortment in person."

The pop-up shops are located at the following universities.  

• Arizona State University
  • Baylor University
  • Boston College
  • Brandeis University
  • California Polytechnic State University- San Luis Obispo
  • Champman University
  • Delaware State University
  • Florida Atlantic University
  • Florida State University
  • Fordham University- Rose Hill Campus
  • Georgia State University
  • Gonzaga University
  • Indiana University- Bloomington
  • Iowa Hawk Shop
  • James Madison University
  • Kansas State University
  • New York University
  • Quinnipiac University
  • Stanford University
  • Texas Christian University
  • The George Washington University
  • University of Buffalo- North Campus
  • University of Florida
  • University of Georgia
  • University of Houston
  • University of Miami
  • University of South Florida- Tampa
  • University of Texas at Dallas
  • University of Texas- San Antonio
  • University of Wisconsin- La Crosse
  • Vanderbilt University
  • Villanova University
  • Virginia Polytechnic Institute and State University
  • Wake Forest University
  • Washington University