Retail Ecommerce Ventures, which owned a portfolio of online retail sites, is no longer an operating entity.
Omni Retail Enterprises is a new company that has acquired most of the assets from REV. The transaction that ceded the REV assets to Omni Retail terminated REV as an operating entity. With the transaction, Omni Retail is now the parent company of Pier 1.com, DressBarn.com, BodyBuilding.com and Mentorbox.com. It also owns the intellectual property of Modell’s Sporting Goods, Franklin Mint, SteinMart, Linens-N-Things, and Ralph & Russo.
"At Omni we strive for versatility and excellence," said Raj Gupta, executive chair of Omni Retail Enterprises. “From product curation and cutting-edge technology to award-winning customer service and engaging content, we plan to provide customers and users with an unforgettable experience. We look forward to embarking on this new and exciting venture and connecting with millions of passionate customers along the way.”
Danielle Bitts, director of brand and marketing at Omni Retail, told Chain Store Age that the company is working hard to create unique communities that address their members specific current and future needs and desires.
“Part of this will be the assortment of products curated by merchandising experts, and the content crafted for each community is equally critical for the long-term growth of these iconic brands,” she said.
Omni Retail plans to include organic social strategies as part of its community building efforts. With this will come new content, creators and partnerships, said Bitts.