Consumer confidence down in August amid rising worries about jobs, recession
Americans’ view of the U.S. economy fell slightly in July as recession expectations rose to the highest level since April.
The Conference Board’s Consumer Confidence Index fell by 1.3 points in August to 97.4, down from 98.7 in July. The Present Situation Index — based on consumers’ assessment of current business and labor market conditions — fell by 1.6 points to 131.2. The Expectations Index — based on consumers’ short-term outlook for income, business, and labor market conditions — decreased by 1.2 points to 74.8.
“Consumer confidence dipped slightly in August but remained at a level similar to those of the past three months,” said Stephanie Guichard, senior economist, global indicators at The Conference Board. “Consumers’ write-in responses showed that references to tariffs increased somewhat and continued to be associated with concerns about higher prices. Meanwhile, references to high prices and inflation, including food and groceries, rose again in August.”
Consumers’ average 12-month inflation expectations picked up after three consecutive months of easing and reached 6.2% in August — up from 5.7% in July but still below the April peak of 7.0%. The share of consumers expecting a recession over the next 12 months rose in August to the highest level since the April peak.
Among demographic groups, confidence fell for consumers under 35 years old, was stable for consumers aged 35 to 55, and rose for consumers over 55.
Purchasing Plans
Purchasing plans for cars increased in August, with buying intentions for both used and new cars rising. Meanwhile, purchasing plans for homes remained stable after July’s decline.
Consumers’ plans to buy big-ticket items were slightly down overall, but with a lot of variation from one item to the next. The strongest increases in buying intentions were for washers and dryers, with the largest declines in TVs and tablets.
Consumers’ intentions to purchase more services ahead improved, but the increases were concentrated in a few, mostly non-discretionary categories such as financial services and car and home maintenance. Discretionary spending plans — including on dining out and outdoor and indoor entertainment — were down. Vacation intentions fell for a second straight month, with intentions to travel abroad and within the U.S. both declining.
Other insights from the August report are below:
Present Situation
Consumers’ assessments of current business conditions improved slightly in August.
- 22.0% of consumers said business conditions were “good,” up from 20.5% in July.
- 14.2% said business conditions were “bad,” also up from 13.6%.
Consumers’ views of the labor market cooled further in August.
- 29.7% of consumers said jobs were “plentiful,” down slightly from 29.9% in July.
- 20.0% of consumers said jobs were “hard to get,” up from 18.9%.
Expectations Six Months Hence
Consumers were less pessimistic about future business conditions in August.
- 19.5% of consumers expected business conditions to improve, up from 19.0% in July.
- 21.9% expected business conditions to worsen, down from 22.7%.
Consumers were a bit more worried about the labor market outlook in August.
- 17.9% of consumers expected more jobs to be available, down from 18.0% in July.
- 26.8% anticipated fewer jobs, up from 25.1%.
Consumers’ outlook for their income prospects was less positive in August.
- 18.3% of consumers expected their incomes to increase, down from 18.7% in July.
- 12.6% expected their income to decrease, up from 11.8%.
The monthly Consumer Confidence Survey, based on an online sample, is conducted for The Conference Board by Toluna, a technology company that delivers real-time consumer insights and market research through its innovative technology, expertise, and panel of over 36 million consumers. The cutoff date for the preliminary results was Aug. 20.
