Lubbock, Texas -- As part of a strategic branding initiative, United Supermarkets, LLC will now be known as The United Family, reflecting its multiple store brands as well as its rich family history.
The strategic name change is part of a branding initiative to help define, articulate and document the organization’s retail portfolio, which consists of four brands: United Supermarkets, Market Street, Amigos and United Express, along with its subsidiary operations, R.C. Taylor Distributing, Praters and Llano Logistics.