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LOS ANGELES — Bebe has appointed former Limited executive Keith Keegan as SVP of marketing. In his new role, Keegan will lead all aspects of marketing and branding across all channels of the business. He will report to CEO Steve Birkhold.

Sometimes, to meet consumer demand you have to get creative. That’s what developer Centergy Retail, LLC, Dallas, did in the conceptualization of a hybrid power-lifestyle center in the heart of El Paso, Texas.

One of the few ground-up developments in the U.S., The Fountains at Farah will open October 2013 with 600,000 sq. ft. of best-in-class national junior anchor stores, fashion and name brand retailers, and upscale boutiques, restaurants and retail service uses.

Denton, Texas -- The MGHerring Group and Cencor Realty Services said that The Buckle will open a store at Golden Triangle Mall, located in Denton, Texas.

Buckle will occupy 5,040 sq. ft. and will open in fall 2013. In addition, the list of new tenants includes food court eateries Italia Express, Tobu Oriental Eatery and Smoothie Paradise.

TULSA, Okla. — Real estate auction company AmeriBid LLC announced that John Pellow, previously chief marketing officer, has been promoted to VP. 

"We are thrilled to have John's expertise and commitment to client service on the sales team at AmeriBid," comments Stan Schreyer, Chief Executive Officer. "There is no doubt that he will continue to drive success within the company and achieve significant goals in the process."

Dallas -- 7-Eleven will rebrand convenience stores in Ohio’s Cuyahoga and Lorain counties as part of a 19-store lease from Allentown, Pa.-based Lehigh Gas Partners LP.

The effective date of the leases will vary, but all leases are expected to be in place by March 31, 2013.

NEW YORK — Barnes & Noble announced that it will soon offer in-app purchaising via its Nook products through a partnership with industry-leading mobile payment provider Fortumo. App and game developers will be able to sell premium digital content in their products seamlessly and safely to millions of Nook customers through the Nook store (www.nook.com). 

New York -- A Monday report by Reuters said that Limited Brands has temporarily changed its name to L Brands Inc. The report cited a Friday regulatory filing.

The operator of Victoria's Secret and Henri Bendel is implementing a pre-planned transition process that was required after the 2010 sale of Limited Stores, LLC.

The company is expected to announce a new permanent name in the coming months.

Minneapolis -- Supervalu announced appointments to its executive team, including Janel Haugarth who will remain with the company as EVP and president of independent business and supply chain services. The announcement comes as Sam Duncan, Supervalu president and chief executive continues finalizing his leadership team following the sale of five retail banners to Cerberus-led investment group AB Acquisition LLC, a transaction that was completed on March 21.

In other appointments:

MINNEAPOLIS — Supervalu has completed the sale of its Albertsons, Acme, Jewel-Osco, Shaw’s and Star Market stores and related Osco and Sav-on in-store pharmacies to AB Acquisition LLC, an affiliate of a Cerberus Capital Management-led investor consortium, in a stock deal valued at $3.3 billion, including $100 million in cash and $3.2 billion in debt assumption. 

New York -- Supervalu on Thursday announced the completion of the sale of its Albertsons, Acme, Jewel-Osco, Shaw’s and Star Market stores and related Osco and Sav-on in-store pharmacies to AB Acquisition LLC, an affiliate of a Cerberus Capital Management-led investor consortium. The stock deal is valued at $3.3 billion, including $100 million in cash and $3.2 billion in debt assumption.