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The Limited predicts promotions
Retailers always take a gamble when targeting promotions, and The Limited is doing its best to improve the odds. The specialty apparel retailer is using the First Insight InsightTargeting predictive analytics solution to determine which products and prices will appeal most among specific customer segments.
InsightTargeting combines data from First Insight's real-time consumer engagements with behavioral data from CRM and social media platforms.
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Bebe looks to China for growth
Brisbane, Calif. – Bebe Stores Inc. continues to expand its global presence.
Bebe announced it has signed a five-year strategic cooperation agreement with Shanghai-based brand agency Longgoal LLC to open between 60 and 150 Bebe stores, shop-in-shops and third-party retailers in Greater China, Hong Kong, Macau and Taiwan. The first store is expected to open in the summer of 2016.

