Wayfair LLC

Wayfair is leveraging the popularity of HGTV’s hit series “Fixer Upper” by partnering with the stars of the show on upcoming marketing campaign.

The Internet home furnishings retailer says it will feature design tips from Joanna Gaines and Chip Gaines in Wayfair promotions.

E-commerce home furnishings company Wayfair continues to lose money, but not as much as analysts had expected.

The company announced it posted a loss of 18 cents per share in the fourth quarter, below the 28-cent loss analysts forecasted. Wayfair generated $1.3 billion in net revenue last year, up 44% over 2013. Sales in its direct-retail segment, which consists of sales from five key brands, surged to $347 million as the number of active customers increased by 54%.

Online home furnishings retailer Wayfair is leveraging Sherwin-Williams’ color technology for a whole new user experience on wayfair.com.

The retailer plans to integrate Sherwin-Williams’ color matching technology throughout the wayfair.com shopping experience, allowing shoppers to browse paint colors alongside more than 2 million products in furniture, décor and bedding.

Boston – Online home furnishings retailer Wayfair Inc. launches its initial public offering (IPO) today. The online home furnishings retailer is offering 11 million shares of common stock at $29 per share, which is above Wall Street projections.

The share offering includes 10.5 million shares of Wayfair stock and 500,000 shares from selling stockholders. Wayfair will not receive any proceeds from the selling stockholder shares, meaning the company should raise about $304.5 million in the IPO.

Commack, N.Y. -- Stein Mart is set to join the tenant mix at Mayfair Shopping Center in Commack, New York, leasing 30,800 sq. ft., according to Levin Management, exclusive leasing and managing agent for the property. 

Stein Mart is moving into the space formerly occupied by MJM Designer Shoes, which is relocating to a new 12,000-sq.-ft. space within the 221,000-sq.-ft. shopping center.

Online home furnishings company Wayfair has added e-commerce expert Romero Rodrigues to its board of directors.

Rodrigues, a 36-year-old Brazil native, is currently global CEO at South African company Naspers, which acquired his company Buscape in 2009 for $374 million.

Boston – Wayfair is launching program integration on HGTV shows including "Brother vs. Brother" and "Flipping The Block." This integration is part of a broader partnership, which through program integration and daily sales events on Wayfair.com, lets consumers shop directly from HGTV shows.

Boston – Wayfair has raised $157 million in equity financing to fuel continued growth of the company's portfolio of home brands. The Series B investment round, led by funds and accounts managed by T. Rowe Price Associates Inc., encompassed a limited number of key investors, including growth-focused mutual funds, as well as a private investment from Julie M.B. Bradley, TripAdvisor CFO and Wayfair board member.