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Wayfair paints a new e-commerce strategy
Online home furnishings retailer Wayfair is leveraging Sherwin-Williams’ color technology for a whole new user experience on wayfair.com.
The retailer plans to integrate Sherwin-Williams’ color matching technology throughout the wayfair.com shopping experience, allowing shoppers to browse paint colors alongside more than 2 million products in furniture, décor and bedding.
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Wayfair launches IPO
Boston – Online home furnishings retailer Wayfair Inc. launches its initial public offering (IPO) today. The online home furnishings retailer is offering 11 million shares of common stock at $29 per share, which is above Wall Street projections.
The share offering includes 10.5 million shares of Wayfair stock and 500,000 shares from selling stockholders. Wayfair will not receive any proceeds from the selling stockholder shares, meaning the company should raise about $304.5 million in the IPO.
