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Walmart

  • Cultivating an image on not so distant lands

    Target is looking to get ahead of the curve in major media markets by placing communications executives in such places as Dallas, Los Angeles, New York and Toronto in addition to those at the Minneapolis home office, Ad Age reported on Monday.

  • "Great For You" is great for Walmart and select shoppers

    Walmart’s goal of making food healthier and healthier food more affordable is a noble undertaking that has favorably affected the company’s reputation and put it in good stead with the Obama administration. The question that remains, as the company begins affixing to products and packaging its new “Great For You” food label unveiled this week in Washington D.C., is whether shoppers will behave in a manner consistent with their stated intentions.

  • The press release never said Cornell was retiring

    Recently departed Sam’s Club president and CEO Brian Cornell is a little like legendary Cleveland Browns running back Jim Brown in that both walked away from their professions at the height of their careers. However, unlike Brown who gave up football for good after his best season ever, no one is expecting Cornell to stay retired.

  • Walgreens takes circular to the digital age

    DEERFIELD, Ill. — Walgreens is following in the footsteps of the likes of Target and Walmart in offering a digital edition of its weekly advertising circular that will offer additional items through Walgreens.com and the company's mobile applications.

    The Sunday circular — read by more than 50 million consumers, according to Walgreens — also will get a new look and feel, designed to improve the shopping experience.

  • An educated consumer is our best customer

    Retail aficionados will recognize the headline above as the long-running tagline for Syms, the recently liquidated off-price apparel retailer. While things didn’t work out as founder Sy Syms or his CEO daughter Marcy had planned, Walmart is looking to apply similar logic about educated consumers to the area of nutrition, healthy eating and smart shopping.

  • January promotional activity reflects EDLP emphasis

    Consistent with Walmart’s drive toward every day low prices, January saw the company run fewer, but larger advertising inserts, according to the latest information from marketing intelligence firm Market Track. To see how Walmart’s advertising activity stacked up to other top retailers, click here.

  • Wal-Mart to spend $753 million to expand Canada presence

    Mississauga, Ontario -- Wal-Mart Stores isn’t about to let the grass grow under its feet in Canada. The discounter plans to spend about $753 million this fiscal year to expand its store presence in Canada, before rival Target Corp. begins its push in the country.

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