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Angry Birds fly into Walmart
BENTONVILLE, Ark. — Of all the mobile games out there, perhaps none is as popular, or addicting as Angry Birds. And the Angry Birds phenomenon doesn't end with digital games; plush toys, board games and costumes have all been inspired by this app. As the world's most-downloaded mobile game, it is no surprise that Rovio Entertainment would want to team up with Walmart for the newest version of Angry Birds, which will be released in app stores on March 22.
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More Downsizing?
It doesn’t really surprise me anymore when I hear about another national brand rolling out a smaller store format or compact new prototype. Recognizable names like Target, Walmart and Best Buy have all had some success with smaller formats, particularly when it comes to penetrating new markets. But I think the fact that Kohl’s has now joined the crowd is a little bit different — and a little bit more interesting.