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Green Speak from Wal-Mart
As it celebrates its 50th anniversary this year, Wal-Mart Stores is being recognized for many achievements, not the least of which is its leadership in sustainability. On the green front, the chain has become a leader in best practices, with innovations that deliver positive results for consumers, communities and the company’s bottom line.
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What social media can tell you about grocery shoppers
You can learn a lot by monitoring consumer conversations in social media. It can predict political elections, the Oscars and even the next reality show winner. If you are a CPG marketer, social media can also be a real-time predictor of your new product’s success.
