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Loyalty Cards: A Competitive Weakness for World’s Largest Grocer?
By Jundong Song, [email protected]
Wal-Mart, the largest grocer in the world, does not run any traditional loyalty programs to enroll and reward customers for their loyalty. Will this prove to be a costly mistake?
Giving competitors an edge
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Market Track: May 2012
Overall, this month saw gain in flyer distribution as well as the size of flyer. The largest push of this month came from Walmart with more than 100% increase in flyer drops this month as compared to same month last year. Walmart dropped almost three flyers per market as compared to none in the second week of May this year. Also, a 26-page flyer was dropped in the first week as compared to 12-page flyer previous year.
