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GS1 US Guide aims to improve online commerce
Last month, Amazon started hiding listings for certain products if they do not have a GTIN, better known as the Universal Product Code (UPC). Now eBay, Google and Walmart have endorsed a drive to help businesses obtain valid GTINs for products sold online.
Both are significant developments in a larger trend, as major e-commerce players look to dramatically reduce the number of inaccuracies that online shoppers encounter every day.
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Balance Innovations appoints EVP, tech innovation
Balance Innovations has appointed Al Ruth as EVP of technology innovation.
Ruth is a veteran of the retail technology industry with 17 years of experience managing data warehouse database solutions and customer support for top-tier retail accounts. In this role, Ruth will be responsible for providing technical perspective in sales efforts, working with the account management team and driving key innovation efforts.