Walmart

Bentonville, Ark. – Wal-Mart Stores on Thursday posted a 2.8% increase in its third-quarter profit. But the chain cut its annual outlook for the second time in three months as its core shoppers continue to feel economic pressures.

"The retail environment, both in stores and online, remains competitive," In a pre-recorded conference call, Mike Duke, president and CEO of Wal-Mart Stores, said the retail environment, both online and in stores, remains competitive.

Walmart managed to achieve its third quarter profit target despite reporting weaker than expected U.S. sales which prompted the company to issue a tepid outlook for fourth quarter sales at Walmart U.S. stores and Sam’s Club units.

Bentonville, Ark. -- Walmart will start unveiling its Black Friday deals on Thanksgiving at 6 p.m., which is two hours earlier than last year, and stagger them throughout the night and all Black Friday weekend. The retailer is also offering a special incentive to employees who work on Thanksgiving Day: a 25% discount on an entire purchase this holiday season."

Holiday shopping continues to encroach on Thanksgiving with Walmart the latest retailer to reveal plans that its promotional activity will begin at 6 p.m. with an expanded range of featured items, price guarantees, deeper inventory levels and detailed crowd control procedures.

By Lynn Hinderaker, lynn@lynnhinderaker.com

The future is knocking on the door of hedge fund manager and owner of Sears, Eddie Lampert. His decision to split off Lands’ End and Sears Auto Center from the core Sears brand would have been a good decision in 2004, one year after he purchased the deteriorating retail brand. Today, given the monumental shift in online purchasing behavior that has changed all of retailing, Lampert’s move is akin to rearranging the deck chairs on the Titanic.

San Bruno, Calif. -- Walmart announced today the two grand prize winners of its Get on the Shelf contest, Elvis Presley Home Bedding Collection and SKRIBS Customizable Wristbands. As grand prize winners, both products will be sold on Walmart.com and receive additional online marketing support. They will also be introduced to the Walmart Stores’ Merchandising team for store shelf consideration.

The five year old Green Works brand from Clorox is facing new competition on the natural products front following the launch of Walmart’s Great Value Naturals cleaning products.

Walmart said the introduction of Great Value Naturals furthers its commitment to making eco-friendly products more accessible and affordable and will be available in more than 2,000 stores and online.

Clorox introduced its Green Works brand in early 2008 and the line was prominently featured in Walmart promotional vehicles at the time.

I’m sure I’m not the only one who has begun to notice some changes in that most iconic of holiday shopping events: Black Friday. From earlier start times, to new and more elaborate marketing and promotional efforts, Black Friday has evolved into something very different than a one-day holiday season kick-off sale. This year, we are already seeing an expansion of that trend, including changes that might give us insights into the mindset of many brick-and-mortar retailers as they prepare for the final sprint to the seasonal finish line.