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Twizzlers flies with the Man of Steel
HERSHEY, Pa. — Twizzlers candy is getting in on the Man of Steel hype and teaming up with Warner Bros. to offer fans a chance to remake themselves as the invincible one and win prizes.
Between now and July 6, participants can visit www.Facebook.com/Twizzlers to create and star in a personalized Man of Steel- inspired video. The custom video application called Create the Invincible You takes Facebook fans through a two-minute transformation that they can then share on social media sites.
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Dillard’s leverages tech to get customer feedback
Chicago, Ill. — Dillard’s, a fashion apparel, cosmetics and home furnishings retailer, has selected OpinionLab to extend its omni-channel Voice of Customer program, including its digital, mobile and in-store experiences, with precise insight into what its customers want and need.
Dillard’s will leverage OpinionLab’s patented software to get customer feedback at all touchpoints and gain actionable insight into how to deliver the best experience to consumers wherever they engage, research and shop.