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Brand Keys: Back-to-school spending to rise 9%
New York - Households with school-aged children (pre-school through 12th grade) plan to spend more this year on back-to-school necessities with a predicted increase of 9 % for an average spend of $655, according to the 15th annual survey conducted by Brand Keys.
Average anticipated spending in all major back-to-school categories reflect higher levels from 2013:
Clothing: $348 (+16%)
Shoes (athletic & dress) $127 (+15%)
Supplies $ 89 (+13%)
Computers/Electronics/
Tablets/Smartphones: $213 (+12%)