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Survey: Retailers see need for innovation spending
Retailers are feeling confident about their overall financial situations, but less so about omnichannel investment.
This is a main finding from the 7th annual CIT Group Retail Outlook study conducted among 250 senior middle-market retail executives by Harris Poll. Although respondents are generally projecting growing sales and revenue, many feel significant investment toward innovation in an omnichannel strategy -- including website, mobile and social media channels -- will be needed to remain competitive.

