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Walmart gears up for last 12 shopping days before Christmas
Walmart declared an early Black Friday victory and reported record Cyber Monday sales, but the big box retailer is not done yet. Starting at 8 a.m. Friday, it is launching its Christmas Countdown Savings Event and dropping prices on popular toys, electronics, apparel and table games.
With only 12 days to shop before Christmas, the strategy aims to drive last-minute shoppers to both its stores and e-commerce site.