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Report: Mobile shopping grows, app usage varies
Vancouver, British Columbia -- Mobile shopping continues to grow at a rapid pace, with an increasing number of mobile shoppers embracing Internet retailer apps, social shopping apps, and brick-and-mortar retail apps to enhance their shopping experience. However, new research prepared by Yankee Group for mobile analytics firm Mobdia Technology shows usage of these apps varies widely depending on many factors, including the type and quality of the mobile app.