Ulta Beauty

Another opening in 2014 made plenty of headlines. Azalea Regional Shopping Center, opened in August by PrimeStor Development in South Gate, California, houses the new branded concept by Forever 21: F21 red, which offers an increased depth of product at a significantly lower price point. The Azalea store, which opened in May, was the brand’s debut; three other F21 red stores have since opened in New York and Minnesota.

Azalea Regional Shopping Center has plenty to shout about on its own. The 32-acre, Los Angeles County-area project grew out of a vacant site and delivers 400,000 sq.

Bolingbrook, Ill. - For fast-growing retailer Ulta Beauty, having an omnichannel presence does not just mean selling products across multiple touch-points. As Ulta Beauty executives explained during a presentation at the recent Oracle Industry Connect 2015 conference, the retailer uses an Oracle Retail technology platform to support a range of omnichannel experiences that engage customers at a highly personal level.

Last week, Oracle hosted its second annual Oracle Industry Connect conference in Washington, D.C. This seat of world power was an appropriate setting for a two-day summit explaining how retailers can use technology to obtain better control of every aspect of their enterprises.

Here are three key lessons attendees gleaned from Oracle Industry Connect:

Customers are the Best Salespeople

St. Clairsville, Ohio -- Ulta Beauty and Sincerely Yogurt will both open at Ohio Valley Mall this year. Sincerely Yogurt will debut first, opening a 1,275-sq.-ft. location late spring 2015. Ulta Beauty will open a 9,700-sq.-ft. store near Sears by early fall.  The construction of the new Ulta will introduce a new, exterior doorway providing direct access from the mall parking area.

Owned by Cafaro Company, the recently renovated Ohio Valley Mall is located on I-70, Exit 218-Mall Road, in St. Clairsville, Ohio.  
 

Bolingbrook, Ill. -- Ulta Beauty is running strong. On Thursday, the fast-growing beauty products and services retailer posted fourth quarter profit and revenue that topped Wall Street expectations, including an 11.1% jump in same-store sales. It also announced plans for 100 net new stores in fiscal 2015, for a 13% increase in total square footage.

Ulta reported net earnings of $87.3 million for the quarter ended January 31, up 21.6% from $70.7 million in the year-ago period.

Faced with dwindling expansion opportunities for traditional department stores, Macy is looking to significantly grow standalone beauty stores following its recently completed acquisition of the 60 unit specialty beauty retailer Bluemercury.

Cape Coral, Fla. -- Stiles Realty announced 57,829 sq. ft. of leasing activity at Coralwood Center, one of the largest power centers in Cape Coral, Florida. HomeGoods and Ulta signed new leases totaling 33,819 sq. ft. in fourth quarter 2014. At the same time, anchor tenant Bealls Outlet has signed a lease to expand into a new 24,010-sq.-ft. store, increasing the center's occupancy to 81%.

Long Beach, Calif. -- Nordstrom, Inc. announced plans to open a Nordstrom Rack at Marina Pacifica Mall in Long Beach, California. The 24,000-sq.-ft. store is scheduled to open in fall 2015. The property is managed by NewMark Merrill Companies.

The new Nordstrom Rack will occupy a former Loehmann's space and join a mix of tenants including Best Buy, ULTA Beauty, Pier 1 Imports, AMC Theaters, Barnes & Noble, Sports Authority and Ralphs.