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Kmart punny campaign nabs award
The Hub Magazine has awarded Kmart’s pun-drenched campaign, “Ship My Pants,” best of show honors in its third annual Hub Prize competition. Draftfcb Chicago was the agency for the campaign.
“Ship My Pants prevailed because it solved a problem for shoppers — out-of-stocks — with a truly meaningful promise: If you can’t find what you’re looking for in our stores, you can order the item online, on-the-spot, and have it shipped, free-of-charge, to your home,” said Hub Magazine founder Tim Manners.
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Simon reopens Shops at Nanuet in N.Y.
Indianapolis — Simon Property Group has announced the grand re-opening of the redeveloped The Shops at Nanuet, a 750,000-sq.-ft. open-air main street center in Rockland County, N.Y.
With the re-opening, three new anchors are making a debut: Fairway Market, open now, Regal Cinemas, opening in November, and 24-Hour Fitness, opening in December. They will join existing anchors Macy’s and Sears at the property.