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Struggling department store chain revamps employee discount program
In its latest move to stay afloat, Sears is scrapping its associate discount program in favor of a new concept. Sears’ employee discount program, which gave employees money off purchases at checkout, is transitioning to a service that will reward asso-ciates with points through the chain’s Shop Your Way loyalty program. The change, which will impact all active Sears Holdings associates, spouses and eligible dependents, is set to launch on Sunday, Jan. 29. -
Sears taps AI to sell tires
Sears has a new strategy to help rebuild its brand and drive profitability: artificial intelligence. Eyeing relationships with its Sears Automotive customers, the embattled retailer is piloting its “Digital Tire Journey,” a web app that relies on IBM Watson to help shoppers buy tires. Unlike typical ecommerce websites that often rely on a drop-down menu of pre-selected tire terms, Sears’ artificial intelligence-based web app delves into the driving and lifestyle preferences of shoppers.

