Target, Inc.

For a company so often on the leading edge of offering its shopper affordable fashions in the apparel and home categories, there is one area where Target has been slow to keep pace with the prevailing trend.

An over-the-counter version of the antihistamine Allegra hit the marketplace this past Friday amid a promotional frenzy that was consistent with the approach taken when similar products such as Claritin and Zyrtec became available without a prescription. As was the case with other products before it, retailers are eager to get their share of sales so there tends to be considerable activity around the launch.

By Joseph R. Bona, [email protected]

Get used to that headline. Increased sales of food during the coming year are expected to contribute 1.5% to Target’s same-store sales growth as the company continues it aggressive PFresh remodeling program.

Same-store sales in February advanced 1.8%, and the strongest performance came in the grocery category, where comps increased in the low teens while health care, beauty and other household essentials experienced gains in the mid-to-upper single-digit range. Also showing strength was the apparel category where comps increased in the low-to-mid single-digit range.

The March issue of Fortune contains the magazine’s annual ranking of the most admired companies, and this year’s list shows Target ranked 22nd. Only Walmart (11) and Nordstrom (21) were ranked ahead of the company. Other notable retailers on the list who ranked lower than Target included Costco (29), Best Buy (36), eBay (45) and Lowe’s (49).

Target is expected to gain about $3 billion in market share during the next few years as the company completes the rollout of its PFresh program, according to Credit Suisse analyst Edward Kelly.