Target, Inc.

Shares of Target are mis-valued at current levels around $50 and could eventually double if the company delivers on plans achieve $100 billion in sales and earnings per share of $8 by 2016 or 2017.

That’s according to Bernstein Research analyst Colin McGranahan who noted in a recent research report that he spent time at Target’s Minneapolis headquarter where he met with chairman, president and CEO, Gregg Steinhafel, CFO Doug Scovanner and EVP merchandising Kathee Tesija.

Prices were cut on 1,500 items at Target.com last Friday as the retailer executed an online-only Black Friday in July promotion. It was the second consecutive year Target conducted the event which, despite the name, pales in comparison to the real Black Friday, which is an operational nightmare and features extreme discounts on prices retailers would rather not get in the habit of offering at other times of the year.

A new infant through tween apparel line from Gwen Stefani called Harajuku Mini for Target is slated to hits stores this fall, according to various media reports of an interview the singer did with Women’s Wear Daily. Prices are expected to range from $3.99 to $39.99.

Stefani already has an adult line of clothes called Harajuku, so it’s not like Target is taking a flyer on a completely unknown commodity.

Nine of the 21 new store openings Target has planned for this year are scheduled to open on July 24. Among the openings is a new unit in Hilo, Hawaii, the company’s fourth store in Hawaii, two units in San Luis Obispo and Oxnard, Calif. and two units in the Pennsylvania cities of Hanover and Pittsburgh. The Phoenix suburb of Chandler gets a new Target as do Moore, Okla., Kenner, La. And Swansea, Mass.

The openings planned for October are said to included units in San Clemente and Dublin, Ca., Gastonia and Morrisville, N.C., Blue Ash, Ohio and Warwick Township, Pa.

Shares of Target may hit $100 six or seven years from now, but looking ahead to next year Morgan Stanley analyst Mark Wiltamuth believes the stock should be trading at $64. He recently initiated coverage of the company with a “buy” rating and, like some other analysts, believes investors may be seeing a once-in-a-generation opportunity to purchase shares at valuation levels depressed by uncertainty around the company’s entry into Canada.

At least one retail analyst saw Target’s Black Friday in July promotion last week as an exercise in creative marketing and evidence that even bigger things could be coming this fall when the retailer ends a relationship with Amazon and brings its online efforts in-house.

Citigroup retail analyst Deb Weinswig said the Black Friday promotion “should also help to reinforce Target as a destination for deals and value ahead of the up-coming back-to-school and holiday seasons.”

That was the provocative, if somewhat dated, question Smart Money used as a headline on a story this week based on a consumer survey conducted by Morgan Stanley analyst Mark Wiltamuth. He initiated coverage of Walmart with an ambiguous “equal weight” rating and was quoted as saying, “Many consumers no longer think Walmart has the lowest prices.”

Washington, D.C. — A report released Thursday by the U.S. Commerce Department showed that retail sales in June experienced a slight uptick of 0.1%. This comes on the heels of a 0.1% dip in May, the first time in 11 months that sales fell. 

The June resurgence was attributed to a rise in auto sales and increased spending in big chain stores. Sales excluding gasoline rebounded 0.3% after declining 0.2% in May.

Sales at general merchandise stores, which include Wal-Mart and Target, increased 0.4% on warmer weather and aggressive discounting.