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In case you missed it: Canada 101 recap
The Canada served up to Americans when they visit the country’s pavilion at Disney’s Epcot Center in Orlando is one of lumberjacks, lakes and abundant wildlife roaming virgin forests. While those elements exist, according to Jeff Doucette, a resident of Calgary in the Western province of Alberta and founder of the strategic consulting firm Sales Is Not Simple, the Canada portrayed at the Disney resort is far removed from the average Canadian’s daily existence and the marketplace Target will enter in 2013.
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Buy one retailer, get one headache for free
High on the list of things that can go wrong with Target’s entry into Canada is Quebec. The large province accounts for about 23% of the nation’s nearly 35 million residents, and because French is the official language, it means Target decision to acquire Zeller’s leases means it is essentially entering two international markets simultaneously.