Target, Inc.

MONTREAL — Dollar stores in the United States have seen much success in recent years (check out Retailing Today's report on Dollar General here) and they appear to be doing just as well north of the border.

Target’s promotional cadence increased in March, but it was nothing compared with the ramp up in activity at Walmart and Toys“R”Us. To check out Market Track’s monthly review of top retailers’ promotional efforts, click here. 

If you’re like me and watch more TV than you should, you’ve probably seen the unusual new Target commercials with the hot air balloon. These “Color Changes Everything” spots feature a troupe of lively individuals landing in a hot air balloon (which, when seen from above, sports a gigantic version of the distinctive Target bullseye logo) and cavorting through an urban setting in acrobatic fashion, magically transforming the clothing, accessories and household goods of the people they encounter into stuff that is brighter, hipper and generally cooler and more fun.

In March there was a decline in the number of circulars overall, however, pages per flyer increased. The increase in pages was primarily due to a significant increase in Walmart and Toys"R"Us page counts. Much of the promotional activity was driven by Easter falling earlier in April as compared to 2011.

Walmart distributed an additional four-page flyer in the week of 3/11/2012; they also circulated two flyers instead one in most of the markets in the week of 3/4/2012. These additional flyers accounted for the increase total pages as compared with last year.

Toronto -- A spokesman for the Canadian Heritage Minister said Thursday that the government will conduct a review of Target’s store opening plans in the country to ensure its books, DVDs, music and other cultural products have enough Canadian content.

The review, which comes as Target is laying the groundwork to open in 2013 the first of 125 to 135 stores in former Zellers locations, falls under a “cultural heritage” provision in Canada’s foreign-takeover law.
 

BOSTON — A study conducted by Brodeur Partners has unveiled the most relevant retailers in the United States.

MINNEAPOLIS — Target has committed $15,000 in cash and gift cards to assist the Texas communities impacted by recent tornados. Cash donations will be distributed to The Salvation Army and the American Red Cross. In addition, Target has donated gift cards to other local nonprofit organizations for essentials such as water and food.

March was a good month for retailers overall, as an early spring brought out shoppers looking for seasonal merchandise earlier than they typically would. Last month was the warmest March in North America in more than 50 years, according to weather data provider Planalytics. 

Target, TJX and Ross Stores all reported stronger-than-expected March sales.