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Unseasonable weather warms up March sales
March was a good month for retailers overall, as an early spring brought out shoppers looking for seasonal merchandise earlier than they typically would. Last month was the warmest March in North America in more than 50 years, according to weather data provider Planalytics.
Target, TJX and Ross Stores all reported stronger-than-expected March sales.
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Opportunity to surprise and delight awaits $1.4 billion marketing man
Jeffrey Jones hit the marketing world’s equivalent of the lottery by landing the top marketing job at Target, a company with a well deserved reputation for clever campaigns and innovative brand activation strategies that will spend an estimated $1.4 billion on advertising this year. What more could a marketer ask for?