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Mood meter tracks shopping sentiments
New York -- Shopper sentiment tracker NetBase said that, since Black Friday, it has been tracking the changes in shopper moods for 10 retailers with its Holiday Shopping Mood Meter.
The company found that Kohl’s was No. 1 more often than Amazon, Walmart was the only brand with a net negative sentiment, and Old Navy broke the Top 5 only once.
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Comps take a tumble at Target
A worse than expected 1% decline in November same store sales indicates the holiday season is off to a slow start at Target.
The 1% decline was substantially worse than the low single digit increase the company forecast at the start of the month when it reported a 2.4% increase for October that was toward the low end of guidance. The November weakness suggest traffic trends may be deteriorating at Target as the company said blamed the decline on a decrease in comparable store transactions following that metric’s flat performance in October.