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Overcoming Showroom Syndrome
By William Dudley, [email protected]
We, as a consumer society, are increasingly becoming “mail-order,” or more precisely, online patrons. Companies such as Amazon, Ebay, Overstock.com, and other specialty retailers are putting increased pressure on traditional brick and mortar shops by offering customers mobile-friendly apps and browsers, adding convenience to their shopping experience.
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Market Track: August 2012
The overall drop in number of circulars continued this month, with a six percent decrease in the number of inserts being released to the market among selected retailers.
The overall number of pages per market remained the same with a marginal increase compared to previous year. Walmart had the largest increase in pages per market with a larger focus on “Back to School” with 5 circulars with a prominent “Back to School” theme.
