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Target shoppers wary
Target’s database breach in December 2013 not only affected the retailer’s fourth quarter comparable store sales, but also contributed to plummeting shopper penetration post-holiday.
Kantar Retail ShopperScape data indicates that just 33% of U.S. households reported shopping at Target or SuperTarget during January 2014, the lowest penetration number for Target in the past three years, and a 22% decrease in penetration compared to January 2013.
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MasterCard and Visa form group to accelerate payment security
MasterCard and Visa have teamed up to form a new cross-industry group focused on enhancing payment system security to keep pace with the expectations of consumers, retailers and financial institutions.
News of the group’s formation comes as retailers like Target continue to deal with fallout from the data breaches that first came to light December 2013 and which continue to dominate headlines.
