Target, Inc.

By Owen Shapiro

As every marketer knows, the era of Big Data is here, and with it comes a huge smorgasbord of opportunities to connect with customers in amazing new ways. For marketers and brand managers, the prospect of knowing more about customers’ lives, habits, and desires than ever before is understandably exciting.

While you are preparing to take maximum advantage of all the glorious opportunities Big Data offers, keep in mind that the devil in Big Data could be in these overlooked details:
 

In an effort to boost its appeal to Latina fashionistas, Macy’s has launched a new collection designed by an international Hispanic superstar.

The retailer’s new, exclusive Thalia Sodi collection includes apparel, shoes and jewelry and is available at 300 Macy's stores nationwide and on macys.com.

While the monetary value of Bitcoin has had its ups and downs (and will likely continue to in the near future), the technological value and the transactional advantages of using the digital currency remain reliable and increasingly promising.

Many U.S. retailers have difficulty being successful in the Great White North of Canada. Now that Target is exiting, can Walmart fill the gap? A new article suggests that it can, if Walmart works at it hard enough.

Financial blog The Motley Fool reports that Walmart can succeed where Target failed. 

As Lowe’s prepares to open its previously announced 25 new stores in Canada during the next three years, speculation is mounting that the retailer could snap up some of Target's locations when the company withdraws from the Canadian market later this year.   But Lowe's is not saying whether three new Lowe's stores set to open later this year in Lethbridge, Saskatoon and Sault Ste. Mari will be located in former Target locations.  

Clarksville, Tenn. -- Francesca’s Collections will open a 1,353-sq.-ft. store at Cafaro’s Governor’s Square Mall, in Clarksville, Tennessee. The new store, located across from Gap/Gap Kids, is slated to open May 2015.

Governor’s Square Mall, owned and managed by Cafaro Company, comprises over one million sq. ft. of retail space. It is anchored by Dillard’s, Belk, Sears, J.C. Penney, Dick’s Sporting Goods, Target, Cinema Ten and over 100 other specialty shops and services.
 

Los Angeles - Savings.com has launched Favado 2.0, a redesigned version of the grocery community savings app. The sale and coupon data in Favado 2.0 is aggregated by grocery saving experts throughout the country and presented in a new visual format.

For many supermarkets, having an effective grocery shopping app is a key component of their omnichannel toolkit. But how to design it?

Retailers could learn from Favado 2.0, a redesigned version of the grocery community savings app by savings.com. The sale and coupon data in Favado 2.0 is aggregated by grocery savings experts throughout the country and presented in a new visual format.