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When Customer Focus Gets Blurry
Whatever happened to the customer? It’s a question I’ve been asking myself more and more lately, and one that more than a few national brands should be working harder to answer. At a time when retail is evolving in exciting ways, one of the most disappointing trends over the last several years is a conspicuous (and costly) lack of focus on the customer.
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Foot Locker, Victoria’s Secret expand at Valley Plaza Mall
Bakersfield, Calif. — Foot Locker and Victoria’s Secret have expanded and remodeled at the 1.1 million-sq.-ft. Valley Plaza Mall in Bakersfield, Calif. Victoria’s Secret has also opened a new store for the popular PINK brand.
The newly remodeled Foot Locker, now spanning 5,000 sq. ft., plans to introduce an exclusive department called House of Hoops. It will feature elite athletic apparel and footwear.