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Saks rolls out user-generated content hub #SaksStyle
Saks Fifth Avenue continues to step up its digital efforts with its launch of a user-generated content hub called #SaksStyle.
Created by Curalate on its Fanreel image integration platform, #SaksStyle will function as a daily go-to guide for fashion inspiration created solely by Saks customers, highlighting products purchased from Saks Fifth Avenue locations nationwide and online.
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Mall Marketing Spotlight: "Santa Paws" at the Mall at Short Hills
The Mall at Short Hills (New Jersey) will launch the holidays with its 13th annual “Santa Paws” promotion, as shoppers have pictures taken with Santa--pets in tow. On Nov. 9 and Nov. 16, shoppers will bring their canine companions--in costume, if desired--to the Ice Palace at Grand Court on the lower level of The Mall at Short Hills and have a holiday photo taken.
