Report: Toys ‘R’ Us preps for a turnaround with ‘Project Sunrise’ plan
Looking toward the future, Toys ‘R’ Us’ CEO has established a recovery plan.
In a meeting at Toys “R” Us’ pop-up store in Times Square, chief executive David Brandon outlined the company’s turnaround plan, internally called “Project Sunrise.” From a high-level, it includes integrating its online and in-store shopping experiences, adding faster shipping and better technology and customer service, according to Reuters.