Rakuten

Japan’s biggest e-commerce player uses third-party marketplace model to expand

Most U.S. consumers, and many retailers for that matter, have probably never heard of Rakuten. But if Japan’s largest e-commerce marketplace has its way, that will soon change: The company has set its sights on becoming a household name in the United States. An even loftier goal: outpacing e-commerce giant Amazon.com.

Internet services company Rakuten has acquired the global video streaming platform known as Viki as it looks to advance its digital content offerings and extend Internet services to new markets.

When it comes to buying online, customers have more choice than ever. The crowded space means that shoppers are being offered countless new ways to buy and utilizing new technology to make their purchases. More important, customers are altering how they shop and taking a closer look at who they’re buying from. Shopping experiences are less a cold cash transaction and more of a way to participate in an ethos or at the very least, to support a company that understands exactly what and how you like to purchase your items.

WEST CHESTER, Pa. — Leading video and e-commerce retailer QVC has launched a second broadcast channel, QVC Plus. QVC Plus will maintain the QVC brand and television experience including shows, exclusive products and program hosts, airing on a three-hour delay of QVC's current live broadcast.

Online marketplace Rakuten Inc. has acquired Webgistix, a Las Vegas-based logistics and services company specializing in cloud-based fulfillment technology for e-commerce retailers. The acquisition is Rakuten’s second logistics investment outside of Japan and its first in the Americas. 

The world of e-commerce is gearing up for the 9th annual Internet Retailer Conference and Exhibition, which will be held at Chicago’s McCormick Place West from June 4-7. This year's theme is "Breaking Barriers."

SAN FRANCISCO — Executives from Walmart, Facebook and Groupon are among the keynote speakers slated for the Mobile Commerce World three-day conference and expo in June. 

Mobile Commerce World touts itself as the only event of its kind designed to help retail and enterprise executives create the most effective mobile commerce strategies. It will be held June 24-26, at the Palace Hotel in San Francisco. 

The keynote lineup includes:

NEW YORK and ALISO VIEJO, Calif. — Leading global e-commerce marketplace Rakuten Inc. has rebranded Buy.com, which it acquired May 2010, to Rakuten.com Shopping.

Between now and January 30, merchants and consumers will still be able to go to Buy.com to access Rakuten’s U.S. subsidiary. Starting January 31, however, the site url will change to Rakuten.com. Anyone going to Buy.com will be redirected to the new url.