This retailer is donating 100% of its Black Friday sales to help the environment
Talk about commitment.
Patagonia announced that its plans to donate 100% of its store and online sales on Black Friday, Nov. 25, to grassroots environmental organizations.
"These are small groups, often underfunded and under the radar, who work on the front lines," Patagonia CEO and president Rose Marcario wrote in a post announcing the company’s plans. "The support we can give is more important now than ever."