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Gap outlines omnichannel growth strategy
Owning the shopping experience of the future is how Gap chairman and CEO Glenn Murphy described the motivation behind a wide range of omnichannel strategies he and other senior executives shared during an annual meeting with investors.
Murphy and Gap’s top division heads provided an overview of strategic initiatives designed to achieve long-term, profitable growth across its portfolio of brands and also highlighted how the company plans to use technology, innovation and scale as competitive advantages as it looks to deliver a world class omnichannel experience.
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Gap has a tough March
Because the Easter holiday is in April this year rather than in March as it was last year, Gap already expected March to be a challenging month performance-wise.
The retailer reported net sales of $1.5 billion for the five-week period ended April 5. Comparable sales for March were down 6% versus a 1 % decrease last year.
“While March performance has been challenging, we remain confident in the opportunities ahead,” said chairman and CEO Glenn Murphy. “We are pleased to reaffirm our full-year EPS guidance range.”