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Office Depot leverages BTS survey to drive traffic to stores
Office Depot is leveraging a new back-to-school shopping trend report to drive traffic to its stores this back-to-school season.
The survey, commissioned by Office Depot, reports the manner in which parents and students approach back-to-school shopping, including who in the family has the most influence over purchasing decisions and whether shoppers stick to a provided classroom list or add personalized items to their school supplies.
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Office Depot seeks data advantage
Office Depot’s is looking to elevate its business performance with a range of new insights and operational capabilities resulting from an expanded relationship with Teradata.
Office Depot had an existing relationship with Teradata, a leading provider of analytic data platforms, marketing applications and related services, but its involvement with the technology leader is expanding at a time when Office Depot is looking to elevate its performance in the wake of last year’s merger with OfficeMax.
