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PetFlow finds Facebook footing
Chicago -- For pure play premium pet food and accessories retailer PetFlow, online marketing is a crucial component of its business. Initially, PetFlow used Google AdWords to direct consumers searching for specific pet products to its site. However, as PetFlow co-founder Alex Zhardanovsky told the audience during a morning keynote session at the Internet Retailer Conference in Chicago, initial efforts by the retailer to expand its online marketing activities to Facebook did not work so well.
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Neiman Marcus has strong third quarter
Dallas – Neiman Marcus had a strong third quarter fiscal 2013, reporting a substantial increase in net earnings as well as growth total revenues and same store sales.
Net earnings grew 13% compared to third quarter of last year, from $62.6 million to $70.8 million from $62.6 million.
Total revenues increased 4%, from $1.06 billion to $1.1 billion.
Same store sales grew 3.6%.