Major League Soccer (MLS)

The world’s greatest golfers will gather soon in Augusta, Georgia, for the 80th annual Masters golf tournament, an event with has many similarities to the retail industry and one that serves as a source of inspiration as we look to grow the PGA TOUR Superstore.

Around every turn on the picturesque course, golfers are faced with new challenges and opportunities that require them to balance the risks and rewards of their decision-making against their ability to execute shots all while striving to prevail over a field of unmerciful competitors.

Academy Sports + Outdoors plans to make a splash in Orlando this spring with the simultaneous opening of four stores.

The $4 billion sporting goods retailer has entered into a multi-year partnership with the Orlando City Soccer Club beginning with the team's inaugural 2015 season. Academy Sports + Outdoors will be the official sporting goods retailer of the Orlando City Soccer Club. 

ATLANTA - EarthLink Holdings Corp., a managed network and cloud solutions provider, announced that Mississippi-based Hancock Fabrics recently selected EarthLink to simplify infrastructure operations via a comprehensive, secure managed network solution.    Once implemented throughout all locations, Hancock Fabrics will rely on its private EarthLink MPLS network to run in-store applications including point-of-sale, inventory management and employee communications and training.  

The Clorox Company has entered into an agreement with Soccer United Marketing (SUM), the commercial arm of Major League Soccer, making it an official partner of the U.S. Soccer Federation and the Federación Mexicana de Futbol (FMF, also known as the Mexican national team).

Dick’s Sporting Goods and ESPN have entered into a multi-year agreement which will allow Dick’s to be the exclusive e-commerce provider of licensed merchandise and sporting goods on ESPN.com and related digital properties.  

Dick’s and ESPN are no strangers. The sporting goods retailer sponsors ESPN's Champ Week coverage for college basketball, and collaborates on content such as Hell Week — an original documentary produced by Dick’s Sporting Goods Films in association with ESPN, which aired on ESPN2 and ESPNU earlier this year.

REDWOOD CITY, Calif. — Electronic Arts has entered into a multi-year endorsement deal with the captain of the U.S. Soccer National Team, Clint Dempsey. As part of the deal, Dempsey will serve as EA Sports Football Ambassador. 

Dempsey, attacking midfielder and member of the Seattle Sounders, will make his FIFA franchise debut in a FIFA 14 GameStop commercial. The full 30-second ad spot features Dempsey coaching a fan through various post-goal celebration moves.